The new visitor centre of the Danish shoe company ECCO has opened in Bredebro (DK). To give an introduction to the over fifty-year-old family company Kossmann.dejong exhibition architects has designed a special, interactive presentation in which ECCO’s history is brought to life nd visitors are immersed in the art of shoemaking of this multinational corporation.
Kossmann.dejong was commissioned to design a presentation in which heritage, innovation in the design- and production process, the importance of craftsmanship and the family feeling of the company would be explained and turned into an experience.
The result is an integral immersive space, completely made out of leather. Surrounding walls recount the story of the development of ECCO chronologically, and also touch upon the company’s values. A timeline with peepholes, infographics, hidden hands-on elements and vitrines activates the visitor to explore ECCO’s history. The production process is explained in the centre of the exhibition space. Seven interactive tables show how an ECCO shoe is made, from initial sketches to the latest quality check before the shoe ends up in the shop.
Through the implementation of several layers of information, media devices and stories, a rich narrative space did come into existence.
Concept, spatial design, graphic design, creative direction: Kossmann.dejong exhibition architects
Light design: Marc Heinz
(interactive) animations: Thomas Kopperschläger
AV hardware: Kloosterboer Decor
technical realization: Kloosterboer Decor
scriptwriting support: FastFacts
- Shortlisted Luigi Micheletti Award - 2017