World Expo, Shanghai (CN)
Bureau of World Expo 2010 Coordination
World Expo, Shanghai (CN)
In the Urbanian Pavilion six families from six different cities from all six continents are followed and compared in their search for happiness. The pavilion highlights the most important themes that influence the quality of life in a city: a healthy and safe environment, ample and satisfying work, good education possibilities and a rich social network. The exhibition also shows why the city, with its diversity and possibilities, is so attractive for so many people.
The pavilion is 15.000 m2 and over 20 meters high. It is second in size only to the Chinese Main Pavilion. In this impressive exhibition the visitors undertakes a journey through a dramatically designed, monumental city. To stimulate the visitor’s imagination the city is not represented literally, but composed of ‘as found’ objects. Plastic crates form the large skyscrapers of the ‘residential area’; thousands of milk cartons together form the organized suburbs. Empty paint cans become the impressive wall of a huge factory and stacks of office furniture turn into a huge concrete office building. Cardboard boxes suggest a skyline.
During the 45-minute walk through the pavilion the visitor can experience this ‘city’ in many different ways. Each turn offers new vistas and perspectives. Changes of light and sound show the city during the day, evening and at night. During the ‘walk’ the visitor enters five sub pavilions that each reflect the quality of city life for the six families. The pavilions HOME, WORK, CONNECTED, LEARN and HEALTH have a complete different design. Synchronized films, light and sound play an important role.
Under the supervision of Kossmann.dejong exhibition architects, a Chinese film crew visited the six families to capture their lives. Reinier Tweebeeke was responsible for the spectacular light design. Kossmann.dejong also supervised the execution of the design. Together with a team of over 300 builders, technicians and construction specialists and many more we worked for many months to realize this unique project.
concept, spatial design, graphic design, art direction: Kossmann.dejong exhibition architects
content research and advisors: Arnold Reijndorp, Michelle Provoost, Paul Meurs
project management: Kossmann.dejong exhibition architects Asia, Adelina Lee
media content concept: Tungsten studio, De Aanpak/ Kossmann.dejong exhibition architects
light design: Tweebeeke Licht
media content production, on-screen graphic design: yU+co.[sh] / Kossmann.dejong exhibition architects
AV technical advisor: yU+co.[lab]
Crowd control advisor: Incontrol Simulation Solutions
Contractor: Guangdong Jimei Design and Construction Company
Lighting and audio hardware: Shanghai Yong Jia lighting and audio contracting Co. Ltd.
Hardware AV and show control: Shanghai Foremost Multimedia Co. Ltd.
Technical & project consultant (Design Phase): Hypsos Leisure Asia
- Honorable Mention, Exhibitor Magazine's EXPO Awards, category Elements & Details - 2010
- Succesful Award, China's Most Succesful Design Awards - 2010
- Honorable Mention, IIDA Global Excellence Awards USA, category: Cultural/Institutional/Educational - 2010
- Winner, Red Dot Design Award , category Interior Design - 2011
- Shortlisted, Design Week Awards , category Exhibition Design - 2011
- Gold Award, IDA International Design Awards (USA), category Other Interior Design - 2010
- Nominated, Designpreis Deutschland - 2012
- Shortlisted, Inside Award (WAF Barcelona), category Display - 2011