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WELCOME TO THE BACKSTAGE
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Super exiting moment discovering the panels of the « 4 visions on the Anthropocene » box we made for the Vienna Biennal 2021! Work in Progress

12.05.2021 at 12:00 by Lea Chenot

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A big empty space, right before installing all exhibits at WeTheCurious! Project What If

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"Who Cares?" The first model for a personal story in the upcoming exhibition on the Mind Museum of the Mind

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17.03.2020 at 15:33 by Ina Meininghaus

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23.01.2020 at 09:19 by Sietske Sips

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Julia sketching for the new permanent exhibition at the Museum of the Mind Museum of the Mind

22.12.2019 at 15:43 by Lieke Ketelaars

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Walk-in interactive sound space demonstration by Usomo in our office in Amsterdam... Torn Island

16.12.2019 at 15:10 by Mark de Jong

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David Vroom is taking new portrait images for our new website... In progress…

10.12.2019 at 15:10 by Lieke Ketelaars

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This is the Introduction pavilion for the Beth Haim cemetery in TAPE Coronel pavilion

10.12.2019 at 10:05 by Herman Kossmann

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19.09.2019 at 09:50 by Maaike Sips

On view

Fishing
for Stories

Fish and Folk

Maritime Museum, Reykjavík (IS)

In an old fish factory in Reykjavík – the capital of Iceland – you will find the National Maritime Museum. For this museum we designed the permanent exhibition ‘Fish and folk – 150 years of fisheries’. In this exhibition you can follow the fish from the bottom of the sea, through the net of an Icelandic fisherman to the fish factory, until finally it ends up on your plate. It’s an exhibition that appeals to a wide audience, both locals and tourists. And everything revolves around fish.

Location
Reykjavík
Client
Maritime Museum Reykjavík
Year
2018
Surface
766 m2
Status
Permanent
Role
Concept, Spatial design, Graphic design, Creative direction, Wayfinding and Museum logo
Team
Matt Vermeulen (lead), Mark de Jong, Martijn Sas, Robin Schijfs
Multimedia
Shosho
Light design
HeinzLoopstra
Build
Kloosterboer Decor
Concept and research
Anna Dröfn Ágústsdóttir
'In memoriam'-database
Íris Gyða Guðbjargardóttir
Get to know all aspects of fishing

The rich biodiversity in the sea around Iceland. The importance of fishing throughout the centuries. The tough life of a fisherman. The many techniques used to catch fish from the sea. The boats. How fishing determines Iceland’s identity. And the social aspect: how everyone on Iceland is more or less involved in fishing.

Working with what is already there

For the design of this exhibition we worked with materials from the fishing industry. The design language is derived from the factory. You see fish crates as showcases and real stockfish hanging to dry. The white tiled walls of the factory double as a projection screen for films about the fishing industry. Or take a seat in a real forklift truck and play a game with the pedals and the steering wheel.

Connecting Icelanders with their heritage

In the middle of the story, the sea becomes the land. Blue turns brown. An intimate place has been created here with an archive that has been made accessible especially for the exhibition. Every Icelander has lost one or more family members at sea. You can look up their names and leave a message for them. In this way, the museum becomes a public memorial.

“For the wayfinding and infographics, we created a strong but minimal style that fits the industrial scenery”.

Robin Schijfs

Designer at KDJ

Awards

Grand Prix Award 2019

Permanent Exhibition, silver