WELCOME TO THE BACKSTAGE
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The new temporary exhibition in House of European History is 'under construction' Fake for Real

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22.06.2020 at 10:32 by Michel de Vaan

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17.03.2020 at 15:33 by Ina Meininghaus

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23.01.2020 at 09:19 by Sietske Sips

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Walk-in interactive sound space demonstration by Usomo in our office in Amsterdam... Torn Island

16.12.2019 at 15:10 by Mark de Jong

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David Vroom is taking new portrait images for our new website... In progress…

10.12.2019 at 15:10 by Lieke Ketelaars

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This is the Introduction pavilion for the Beth Haim cemetery in TAPE Beth Haim pavilion

10.12.2019 at 10:05 by Herman Kossmann

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19.09.2019 at 09:50 by Maaike Sips

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Plastic Fantastic: the collection is being installed for the new exhibitions at Naturalis Life

16.08.2019 at 10:29 by Remco Swart

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Alejandra trying out the seasonal viewers in The Story of Gardening Museum! The Story of Gardening

10.07.2019 at 11:22 by Elise van Wolfswinkel

Framing preserved flowers for the exhibition The Story of Gardening… The Story of Gardening

26.06.2019 at 10:24 by Sietske Sips

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Filming behind the scenes of a new motorway. A16 Rotterdam: the Making-of

03.06.2019 at 13:14 by Maaike Sips

On view

Fishing
for Stories

Fish and Folk

Maritime Museum, Reykjavík (IS)

In an old fish factory in Reykjavík – the capital of Iceland – you will find the National Maritime Museum. For this museum we designed the permanent exhibition ‘Fish and folk – 150 years of fisheries’. In this exhibition you can follow the fish from the bottom of the sea, through the net of an Icelandic fisherman to the fish factory, until finally it ends up on your plate. It’s an exhibition that appeals to a wide audience, both locals and tourists. And everything revolves around fish.

Location
Reykjavík
Client
Maritime Museum Reykjavík
Year
2018
Surface
766 m2
Status
Permanent
Role
Concept, Spatial design, Graphic design, Creative direction, Wayfinding and Museum logo
Team
Matt Vermeulen (lead), Mark de Jong, Martijn Sas, Robin Schijfs
Multimedia
Shosho
Light design
HeinzLoopstra
Build
Kloosterboer Decor
Concept and research
Anna Dröfn Ágústsdóttir
'In memoriam'-database
Íris Gyða Guðbjargardóttir
Get to know all aspects of fishing

The rich biodiversity in the sea around Iceland. The importance of fishing throughout the centuries. The tough life of a fisherman. The many techniques used to catch fish from the sea. The boats. How fishing determines Iceland’s identity. And the social aspect: how everyone on Iceland is more or less involved in fishing.

Working with what is already there

For the design of this exhibition we worked with materials from the fishing industry. The design language is derived from the factory. You see fish crates as showcases and real stockfish hanging to dry. The white tiled walls of the factory double as a projection screen for films about the fishing industry. Or take a seat in a real forklift truck and play a game with the pedals and the steering wheel.

Connecting Icelanders with their heritage

In the middle of the story, the sea becomes the land. Blue turns brown. An intimate place has been created here with an archive that has been made accessible especially for the exhibition. Every Icelander has lost one or more family members at sea. You can look up their names and leave a message for them. In this way, the museum becomes a public memorial.

“For the wayfinding and infographics, we created a strong but minimal style that fits the industrial scenery”.

Robin Schijfs

Designer at KDJ

Awards

Grand Prix Award 2019

Permanent Exhibition, silver