Safety vs. functionality: looking for the best headphones to use in a factory Expedition HVC

07.01.2021 at 17:39 by Roel Bolhuis


The new temporary exhibition in House of European History is 'under construction' Fake for Real

07.01.2021 at 17:32 by Tsur Reshef


The last steps before the Coronel Pavilion at the Portuguese-Israeli Cemetery Beth Haim is opened! Coronel pavilion

29.11.2020 at 14:30 by Remco Swart


All in good hands with Fiction Factory Museum of the Mind

07.11.2020 at 17:32 by Femke Bijlsma


"Who Cares?" The first model for a personal story in the upcoming exhibition on the Mind Museum of the Mind

20.08.2020 at 11:45 by Robert van der Linde

Visiting Paleis Het Loo together with Ina, to get an impression of the new exhibition spaces that are currently under construction. Het Loo palace

22.06.2020 at 14:08 by Robin Schijfs


Last trip before Corona Lockdown: Usomo from Berlin calibrating their audio tracking system in the Polder of Texel next to the bunker. Torn Island

22.06.2020 at 10:32 by Michel de Vaan

How to become invisible? Prototyping together with WeTheCurious at Bruns Project What If

17.03.2020 at 15:33 by Ina Meininghaus


Prototyping a rainbow crystal sphere for one of the new exhibit constellations at WeTheCurious. Project What If

12.03.2020 at 09:51 by Ina Meininghaus


Workshop at IJsfontein together with the Museum of the Mind - Work in Progress Museum of the Mind

06.02.2020 at 12:26 by Julia Meyerrose


Typo test for Museum of the Mind Museum of the Mind

23.01.2020 at 09:19 by Sietske Sips


Julia sketching for the new permanent exhibition at the Museum of the Mind Museum of the Mind

22.12.2019 at 15:43 by Lieke Ketelaars


Walk-in interactive sound space demonstration by Usomo in our office in Amsterdam... Torn Island

16.12.2019 at 15:10 by Mark de Jong


David Vroom is taking new portrait images for our new website... In progress…

10.12.2019 at 15:10 by Lieke Ketelaars


This is the Introduction pavilion for the Beth Haim cemetery in TAPE Coronel pavilion

10.12.2019 at 10:05 by Herman Kossmann


Doing some research for a new project ;-) In progress…

19.09.2019 at 09:50 by Maaike Sips


Plastic Fantastic: the collection is being installed for the new exhibitions at Naturalis Life

16.08.2019 at 10:29 by Remco Swart


Alejandra trying out the seasonal viewers in The Story of Gardening Museum! The Story of Gardening

10.07.2019 at 11:22 by Elise van Wolfswinkel

On view

Celebrating diversity


Naturalis Biodiversity Center, Leiden (NL)

‘Life’ is one of the two permanent exhibitions that we created for the renewed Naturalis Biodiversity Center. We designed the exhibitions without showcases, so you can almost touch the animals. It’s a journey that takes you upwards, from the bottom of the deep sea to high up into the clouds. The first glimpse is overwhelming and the further you travel, the more animals you meet. As the path winds upwards between the animals, it looks like your fellow visitors become part of the exhibition too.

Leiden (NL)
Naturalis Biodiversity Center
500 m2
Concept, Spatial design, Graphic design, Art direction
Niels de Jong (lead), Mark de Jong, Martijn Sas, Remco Swart, Roel Bolhuis
Light design
Film and animations
Build and realisation
Changing connections

The meandering path creates ever-changing perspectives that show you different views and connections. At first you might look up at an elephant, and later look through its legs. Just like the animal kingdom, the set-up features a great contrast between large and small, and shape and color. Synchronized light, sound and film bring everything to life.

Inspire first, then inform

In ‘Life’ we turn the traditional exhibition structure upside down: the visitor becomes the exhibition. First we make you part of life on earth – in the sea, on the ground, and in the air. Then we offer more in-depth information for you to read. In ‘Life’ you realize how beautiful, varied and vulnerable nature can be.And that we ourselves are an inseparable part of it.

If you remove this protective layer between spectator and object, something happens on an emotional level

Niels de Jong

Designer, KDJ