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Challenging the white box

Living in the Amsterdam School

Stedelijk Museum Amsterdam (NL)

The Amsterdam School is famous for its architecture, both in the Netherlands and internationally. However, the school’s spectacular design for interiors is less well known. The exhibition ‘Living in the Amsterdam School’ focuses on the interior design of this expressive, influential movement at the start of the twentieth century. Visitors can get filled with wonder through the sculptural lines, the colourful palette and intricate patterns, shown in the over 500 objects on display, like furniture, lamps, ceramics, textiles and stained glass. Kossmann.dejong created an engaging environment for this collection through a graphical setting of extremely enlarged details on the walls; blow-ups, which surround the visitor and emphasize the exceptional form language of the Amsterdam School.

Location
Amsterdam (NL)
Client
Stedelijk Museum Amsterdam
Year
2016
Surface
1200 m2
Status
Temporary
Role
Concept, Spatial design, Graphic design, Art-direction, Catalogue and poster
Team
Herman Kossmann, Pauline Fer, Remco Swart, Robin Schijfs, Serena Bigatti, Sietske Sips
Realisation
Landstra & De Vries
Book publisher
Thoth Publishers
Interior Design 1910-1930

Following previous successful collaborations on the exhibitions Designs for children (2002) and Kramer vs Rietveld (2004) Kossmanndejong has been invited by the Stedelijk Museum Amsterdam to design the new temporary exhibition Living in the Amsterdam School. Designing for the interior 1910-1930. An immersion in details, shapes and craft, particular for this movement in the Netherlands.
The Amsterdam School is famous for its architecture, both in the Netherlands and internationally. However, the school’s spectacular design for interiors is less well known.

The early years of 20th century

The exhibition ‘Living in the Amsterdam School’ focuses on the interior design of this expressive, influential movement at the start of the twentieth century. Visitors can get filled with wonder through the sculptural lines, the colourful palette and intricate patterns, shown in the over 500 objects on display, like furniture, lamps, ceramics, textiles and stained glass. Kossmann.dejong created an engaging environment for this collection through a graphical setting of extremely enlarged details on the walls; blow-ups, which surround the visitor and emphasize the exceptional form language of the Amsterdam School.