A Mayor City

The Most Beautiful City

Amsterdam Museum, Amsterdam (NL)

The temporary exhibition ‘The Most Beautiful City – Amsterdam through the eyes of Eberhard van der Laan’ was on display from 17 June to 4 November 2018 in the Amsterdam Museum. In this period, 150,000 people visited the exhibition. ‘We all have a huge problem – we live in the most beautiful and the finest city in the world,’ said Eberhard van der Laan (1955-2017), mayor of Amsterdam and guest curator of this exhibition. Until just before his death, Van der Laan worked on this exhibition about his beloved city.

Amsterdam (NL)
Amsterdam Museum
Concept, Spatial design, Graphic design, Creative direction
Matt Vermeulen (lead), Remco Swart, Claudia van Daatselaar
Technical realization
Kloosterboer Decor
AV productions
Driebit, AT5, Studio Noord, Thing.nl
Through the eyes of Eberhard van der Laan

With more than 80 photos and objects from the collection of the Amsterdam Museum and the City Archives, Van der Laan wanted to show how Amsterdammers in the past dealt with the challenges associated with rapid growth and economic prosperity. Van der Laan called it a ‘scale leap’. The growth of Amsterdam has always gone in leaps and bounds, never without growing pain, but with its favorite city as a result. He hoped to give an impetus to a good conversation about the future of the city, which has such a special history.

We all have a huge problem – we live in the most beautiful and the finest city in the world.

Eberhard van der Laan (1955-2017)

Mayor of Amsterdam and guest curator of the exhibition

Constant Change

By organizing the exhibition in the Amsterdam Gallery, a free accessible museum street, the Amsterdam Museum wanted to get as many people as possible to experience the story of Van der Laan. The exhibition was visited by 150,000 people in four months. The exhibition designed by Kossmanndejong was presented with scaffolding and cloths, symbolizing that the city is never finished and always under construction.