WELCOME TO THE BACKSTAGE

On view

Walk
the talk

The Story of ECCO

ECCO Visitor Center, Bredebo (DK)

We designed the visitor center of shoe manufacturer ECCO located in the Danish town of Bredebro. ECCO is an international company with more than 20,000 employees in 88 different countries. They asked us to create an interactive presentation aimed at employees, business relations and a wider audience explaining their history, craftsmanship, innovative design, and production process.

Location
Bredebo (DK)
Client
ECCO
Year
2015
Surface
200 m2
Status
Permanent
Role
Concept, Spatial design, Graphic design, Art direction
Team
Pauline Fer, Robert van der Linde, Serena Bigatti, Sietske Sips, Wendy Snoek
Light design
HeinzLoopstra
(Interactive) animations
Thomas Kopperschläger
AV hardware, technical realization
Kloosterboer Decor
Films
Leadit
Audio player
GuideID
Scriptwriting help
FastFacts
Multi-sensory experience

In the center you will be introduced into the art of shoe making through a multi-sensory experience. A high level of tactility and proximity were important design principles for us. As soon as you walk up the stairs to the exhibition you are surrounded by shoes on the walls and ceiling.

The story of ECCO

A timeline made entirely of leather covers the walls; here you can explore the history of ECCO through infographics, peepholes, hidden hands-on elements, and showcases. The leather has been richly detailed by ECCO employees with every detail imaginable. The timeline ends with a forward-looking glimpse where you can discuss the dilemmas that ECCO predicts for the future in an interactive way.

“It immediately becomes clear that ECCO and leather are inextricably linked. The entire exhibition space is covered in and made with leather.”

Robert van der Linde

Designer at KDJ

If the shoe fits...

The whole production process of a shoe is explained in the central room. Through seven interactive tables you can experience how an ECCO shoe is made, step by step, from the first sketch to the final quality check. At each table, you get a hint or comment from one of the virtual ECCO employees. The combination of traditional craftsmanship with modern media techniques such as film, animations, interactives, and audio makes this presentation very unique.

Awards

Luigi Micheletti Award 2017

Shortlisted