Update uw browser voor de beste gebruikerservaring, of contacteer ons voor een ouderwets analoog gesprek via +31 20 420 8890 of

Wij adviseren de laatste versie van Google Chrome:


Update your browser to get the best experience, or contact us for an old-fashioned analog conversation via +31 20 420 8890 or info@kossmanndejong.nl

We recommend using the latest version of Google Chrome:


After all those days at home behind a screen, it is very nice to finally do some hands-on experimenting with projections and different layers of transparent fabrics... Nature

07.12.2021 at 17:33 by Pauline Fer


Work in progress for a children's tour Work in Progress

25.11.2021 at 09:35 by Annika Jacobs


Barefoot in an exhibition? Together with the Stapferhaus, we are looking at what this means for the perception of the visitors... Nature

24.11.2021 at 18:23 by Robin Schijfs

With a few kickoff days (and nights) in the mountains of Switzerland, we have firmly started the draft design for the new Nature exhibition at the Stapferhaus! Nature

30.09.2021 at 11:09 by Robin Schijfs


Super exiting moment discovering the panels of the « 4 visions on the Anthropocene » box we made for the Vienna Biennal 2021! Work in Progress

12.05.2021 at 12:00 by Lea Chenot


A big empty space, right before installing all exhibits at WeTheCurious! Project What If

01.02.2021 at 12:19 by Ina Meininghaus


Safety vs. functionality: looking for the best headphones to use in a factory Expedition HVC

07.01.2021 at 17:39 by Roel Bolhuis


The new temporary exhibition in House of European History is 'under construction' Fake (f)or Real

07.01.2021 at 17:32 by Tsur Reshef


The last steps before the Coronel Pavilion at the Portuguese-Israeli Cemetery Beth Haim is opened! Coronel pavilion

29.11.2020 at 14:30 by Remco Swart


All in good hands with Fiction Factory Museum of the Mind

07.11.2020 at 17:32 by Femke Bijlsma


"Who Cares?" The first model for a personal story in the upcoming exhibition on the Mind Museum of the Mind

20.08.2020 at 11:45 by Robert van der Linde

Visiting Paleis Het Loo together with Ina, to get an impression of the new exhibition spaces that are currently under construction. Het Loo palace

22.06.2020 at 14:08 by Robin Schijfs


Very slowly, the new 'inside' of the east wing of Het Loo Palace is becoming visible. Het Loo palace

22.06.2020 at 14:06 by Robin Schijfs


Last trip before Corona Lockdown: Usomo from Berlin calibrating their audio tracking system in the Polder of Texel next to the bunker. Torn Island

22.06.2020 at 10:32 by Michel de Vaan

How to become invisible? Prototyping together with WeTheCurious at Bruns Project What If

17.03.2020 at 15:33 by Ina Meininghaus


Prototyping a rainbow crystal sphere for one of the new exhibit constellations at WeTheCurious. Project What If

12.03.2020 at 09:51 by Ina Meininghaus


Brainstorm sessions United Arab Emirates Pavilion

10.02.2020 at 14:58 by Alejandra Calderon


Imagining a new interactive in Al Ain Oasis! House of Artisans

10.02.2020 at 14:46 by Alejandra Calderon

On view

Who Do

United Arab Emirates Pavilion

Expo 2020 Dubai (UAE)

Kossmanndejong and Tellart co-designed the United Arab Emirates (UAE) Host Pavilion’s guest experience. As the Expo’s central pavilion, the UAE pavilion acts as the expo’s beating heart. The design weaves Emirati traditions, values, landscapes, and dreams to tell an inspiring story about the UAE’s evolution. These components form the connective tissue that bonds guests with the UAE and the Emirati ‘Dreamers Who Do’.

Expo 2020 Dubai (UAE)
National Projects Office (UAE)
14.500 m2
spatial design, graphic design, creative guardianship
Mark de Jong (lead), Niels de Jong, Femke Bijlsma, Alejandra Calderon, Martin Saemmer, Serena Bigatti
Guest experience co-designer
Santiago Calatrava
Crossroads art installation
Onion Lab
Landscape design
Light design
HeinzLoopstra & Sisi
Film production
Boomtown Productions
Nexus Studios & Factory Fifteen
Musical composition & soundscapes
Matthew Herbert
Archival research
Lest We Forget
Scent Design

The pavilion’s Oasis extends a traditional, yet modern Emirati welcome to our guests while they wait to enter the pavilion. The Falaj, a water irrigation system, is the focal point of the Oasis. The pavilion’s Falaj is a modern interpretation of the traditional irrigation system. This immediately introduces guests to the UAE’s embrace of tradition and innovation, past and future. As a meeting place, the falaj also introduces guests to each other. This shared experience begins to nurture a sense of community that will continue throughout the guests’ journey.

Desert of Dreams

The Desert of Dreams presents a sensory journey through the UAE’s incredible 50-year transformation from a nomadic lifestyle to the present. To transcend language barriers, we communicated this story through powerful visual metaphors. Guests begin their journey surrounded by sand dunes. By the end, sand evolves into glass as guests emerge among grid-like glass structures to reference the UAE’s rapid urbanization. Heightened by lighting, sounds, images, and smells, the Desert of Dreams creates an evocative space for guests to imagine and dream of the UAE’s future transformations.

Dreaming Together

After leaving the Desert of Dreams, guests enter the Pearl – a dome theater with wide-angle projection and spatialized audio. The theater’s floor rises while guests watch a captivating animated film about the development from the nomadic Bedouins to today’s city dwellers. The film’s emotional resonance literally and figuratively lifts the guests. Together, the guests emerge into the brightly-lit Oculus. This final, awe-inspiring space reminds guests that the UAE is the ‘Land of Dreamers Who Do’.

Architectural Harmony

Kossmanndejong and Tellart leveraged the Calatrava building’s spatial properties to shape the UAE pavilion’s guest experience. The dark and lower space in the basement transforms into a vast desert landscape and provides intimate, human-scale moments. In the pavilion’s final space, daylight pours into the building’s monumental dome, imbuing the room and visitors alike with a sense of hope for the future. Throughout the guests’ journey, architecture and scenography work in synchroneity to heighten guests’ emotional connection to, and understanding of, the UAE.